HEARTLAND APPLIANCES INC. PRIVACY STATEMENT

1. Heartland Appliances is responsible for all personal information under its control, including any personal information that is transferred to third parties for processing, storage or other purposes. We have appointed a Privacy Officer who is accountable for compliance with these privacy and security principles.

2. Heartland Appliances only collects such personal information as is necessary for its normal business operations, and to fulfill any of its statutory obligations. We will also identify the purpose for which your personal information is collected before or at the time of its collection.

You can visit our Web site without telling us who you are or revealing any information about yourself, including your email address. In this case, our Web server may collect and store information about your visit on an anonymous, aggregate basis using “cookie” technology. A cookie is an element of data that a Web site can send to your browser, which may then store the cookie on your hard drive. Cookies may tell us the time and length of your visit, the pages you look at on our sites, and the site you visited just before coming to ours. We may also record the name of your Internet service provider. This information allows us to measure the site activity to tailor the information to suit your individual preferences. The goal is to save you time and provide you with a more meaningful visit.

There are opportunities on our Web site for you to provide us with personal information such as your name, mailing address and email address. If you choose to share this information with us, it will be added to our data base to be used for market research and other marketing purposes, which includes sending you the product and dealer information you have requested, as well as informing your nearest dealer of your expressed interest in our product.

3. Heartland Appliances obtains your consent to collect and use personal information. The method of obtaining consent is appropriate to the type of personal information being collected.

4. Heartland Appliances collects only the information required to provide its products and services to you. Examples of why we collect personal information include:

- Communicating with you generally
- Processing orders or applications
- Processing and tracking our transactions with you
- Protecting against fraud or error
- Providing you with the products and services you requested
- To comply with legal and governmental requirements.

5. Heartland Appliances uses and discloses your personal information only for the purposes for which it was collected. We do not rent or sell personal information to any organization or person for any reason. We retain your personal information only as long as it is required for business purposes or as required by federal and provincial law.

We do not share your personal information with third party organizations except to offer you a product or service. If your personal information is shared with third parties, these parties are bound by appropriate agreements to secure and protect the confidentiality of this information.

6. Heartland Appliances makes every effort to keep your personal information up to date and accurate. You may request access to the personal information we have on record in order to review or amend as appropriate. To access your personal information, please contact our Privacy Officer.

7. Heartland Appliances takes steps to safeguard your personal information, regardless of the format in which it is held, including:

- Physical security measures such as restricted access facilities
- Electronic security measures for computerized personal information
- Organizational processes such as limited access to a selected group of individuals
- Contractual obligations with third parties who need access to your personal information.

8. Heartland Appliances reserves the right to alter our privacy principles, as business needs demand. Any alterations to these principles will be posted on our Web sites in a timely manner.

This privacy policy was last updated November 22, 2005.

9. Upon request, an individual will be informed of the existence, use and disclosure of any personal information Heartland Appliances may have and will be given access to that information. An individual will be able to check the accuracy and completeness of the information and have it amended as appropriate.

10. If you have any questions, concerns or complaints about the privacy of your personal information or our policies and procedures, please contact Heartland’s Privacy Officer by mail at 1050 Fountain St. N., Cambridge, ON N3H 4R7.